Being in the healthcare sector puts you in select company. The perks are great as you get to mingle with like minded peers who are well educated and motivated. What happens to that built in support system when you decide to go into private practice? In many instances, the mental stimulation and comradely vanishes. Therein lies the challenge of being a professional healthcare practitioner and an entrepreneur. Now the focus shifts to being a business owner first and foremost, while maintaining high ethical and professional standards. There are a number of ways to deal with this issue that ranges from joining career organizations to participating in seminars and workshops. However, these activities may become cost prohibitive over time if pursued with regularity.One of the more popular options that is gaining recognition is article marketing. Traditionally healthcare professionals have not explored alternative marketing techniques. In times past, there really wasn’t a need for healthcare professionals to advertise for several reasons. The primary reason is there simply was a lack of competition as certain healthcare careers were viewed as lucrative, but anattainable for many people from average backgrounds. Additionally, the trend in the past was for doctors to treat all manner of illnesses. In fact in some rural communities, the town doctor did it all in terms of treatment. The typical day may have included treating the elderly, delivering a newborn baby, and even assisting in delivering a calf on a family farm from time to time. The age of specialization in healthcare is a relatively new phenomenon.However the internet, and other technological advances, have immensely enhanced the number of choices available to business owners wishing to increase their exposure. Writing articles gives you instant credibility as an expert in your field. Perception is critical in business and you want to be regarded as an authority by both peers and clients alike. Next, the dynamic power of the internet is exemplified through article marketing as the message reaches millions. The world is granted access to the insights and latest developments as a result of your contribution. Finally, I would be remiss not to mention the cost effective aspect of article marketing as a means of promoting your business. After all the opportunity to express yourself for free while establishing a position as an expert is priceless.
Your wedding day is one of the major milestones of your life. With all the money you spend on that perfect dress, your beautiful flowers, your romantic venue and the many other things that go together to create your perfect day, you want your memories recorded to reflect your personality and style.Different photographers shoot in different styles and it is important to cut through the sales pitch and the fancy jargon to find one that can help you match the vision for your wedding photographs.I have outlined the 3 main styles of wedding photography available today, although in many cases it is possible for a photographer to shoot in more than one style.Traditional wedding photographyTraditional, or sometimes called Classical wedding photography captures the traditional wedding day pictures including the unforgettable moments of your wedding day including the exchange of rings, signing the marriage register, walking down the aisle as husband and wife, family groups and the cutting of the cake to name a few.Weddings are still considered formal occasions and this type of wedding photography has stood the test of time. With careful lighting and expert posing traditional wedding photography creates a perfect record of your family gathering. A good photographer will be able to work quickly and be able to put people at ease to ensure the posing doesn’t look uncomfortable.These are the type of shots Mum and Granny expect to see from the wedding photos and can often be found on display in homes on the wall or mantelpiece.Traditional wedding photography has sometimes had a bad reputation caused by bossy or grumpy photographers or photographers taking ages to complete endless group shots with the bride and groom ending up spending more time in front of a camera and less time with their guests enjoying their wedding day.Reportage wedding photographyReportage, sometimes called Photojournalistic wedding photography, means literally “to report”. The photographer blends into the background and photographs events as they happen and you often don’t even realise photographs are being taken.This style of photography really is the hardest to perfect. It takes many years of experience and lightning fast reactions to expertly capture a wedding in this style.This style is not to be confused with well executed traditional photography where the skill of the photographer makes the photograph look natural and not posed.The growth of Reportage wedding photography appears to have coincided with the growth of digital photography due to the low expenses per photograph that reportage style of photograph thrives on. Unfortunately, many new or inexperienced wedding photographers use the “shot gun” approach shooting thousands of pictures during the wedding day in the hope that they capture a few good shots.A word of warning: If you choose a photographer who shoots exclusively in this style many couples regret not having some traditional photographs in their album. With reportage wedding photography you are relying on the photographers interpretation of your day. The couples parents are usually the first to complain about the lack of traditional images in your album.Contemporary wedding photographyContemporary, sometimes called Avant Garde wedding photography can mean many different things to different people. By definition, to be contemporary the style is constantly changing which could mean the images date very quickly.Contemporary wedding photography can involve unusual or “off the wall” ideas and use strange camera angles. This style of photography brings more of the photographers personality into the photograph together with the artistic vision or individual style of the photographer. Although this style of photography may be less popular, when done correctly the results can be fantastic and your wedding album will be unique.Many wedding photographers use contemporary style images in professional photography awards and you will often see this style featured in glossy wedding magazines.The downside of this style of wedding photography is that it doesn’t really provide a true record of your wedding day. You might be disappointed if your albums ends up like an art exhibition.ConclusionOnce you have set the date and booked your venue start visiting photographers and have a look at their work. Be sure to ask to see completed wedding albums as presented to their past clients as this will give you a better idea of their overall style. Does their style fit your requirements?I hope this little article helps you find the photographer who will record your special day exactly as you wish.